Overview of a Zip Code Database

Every location in the US and Canada is assigned a postal or zip code, which is compiled and gathered into a central zip code database. The data is organized in a row and column format for ease of use, with numerous unique fields of information giving the user endless ways to manipulate the demographic information contained within. There are many uses for such a directory. It functions as a strong ingredient of any marketing plan or update, and is a effective tool for building websites. When designing various marketing campaigns, having demographic data across geographical and locational boundaries is critical.

Information gained from analysis of such a database can also be used to target key populations. Combine this with a radius finder application for further target enhancement, and use the results to fine-tune a preliminary mailing, or for first-time exact product delivery. The zip code database is regularly updated online, so that it contains only current, complete information. Address correction is applied before mailing, resulting in higher response and deliverable rates. You can improve your profits even more with reduced customer service issues related to shipping errors. Cost savings also follow because there are no longer purchased software installation or maintenance costs, no hard copy manuals or packaging materials, or a need for printed updates. All of this contributes to the making of a much ‘greener’ operation as well.

When use of a zip code database is coupled with online access, one of the major barriers to using the zip technology - upfront cost - is done away with. Lists can be verified ‘on demand’ for a much lower cost. The whole process is faster and easier this way, not to mention cheaper, working smarter instead of harder.

The online database is totally secure, of course, and operates in ‘real time’ mode so that the information you need is available within minutes rather than hours or even days. One cannot overlook the benefit of dealing with a high-speed, low-cost remedy as opposed to the past, much slower, method. This is one technology that brings quick personal benefits. The market for accurate zip information is there - in fact, it’s huge. Thousands of corporations, from hospitals to educational institutions to industrial businesses of all kinds, depend on maintaining verified zip code list lists; and the demand continues to grow.