Friday, April 8, 2011

What Can a Zip Code Database Do For Your Business?

Data integrity is an important part of business, including address verification, a tool to move information and delivery quickly and accurately from businessman to customer. Precise transactions move world-wide, caused by use of the mailer’s zip code directory, lessening or removing lost mailings, duplications, and partial-address uncertainty.

You can obtain a clean or "scrubbed" list within minutes with a web-based processing tool. This alone saves significant operational dollars. The website is secure, guaranteeing the privacy of each transaction. The software integrates effortlessly with the user’s own internet site or application and is fully scalable to any size business. Web service is ‘green’ - no paper, software, or packaging to deal with. You can use the service to process a list of addresses, to send out a mail campaign, even to verify addresses on a web service. As with all processes, efficiency is the key. Web-based verification is as efficient as it gets.

A web-based zip code directory service has many features. Among them, it standardizes address lists, placing them in steady format for simpler use. It locates the address and determines whether it is real and valid. It modifies zip codes, adds the plus-4 digits, and provides missing or partial zip code numbers. New zip code updates are applied when appropriate. It alerts you to missing apartment and suite numbers and private mailboxes, supplies carrier route details, and modifies or adds county data. It can also specify undeliverable addresses. Summary reports and PostNet barcodes can also be created by software to help manage your data.

There are obvious benefits to having your zip code database kept cleaned and updated. You will see an improvement in the amount of mailings delivered, generating a boost in response rates and a decrease in lost contacts with valuable customers or potential customers, thereby maximizing your customer service. Your operational budget will see savings from a decrease in handling, postage, and re-shipping fees and the elimination of returns and associated costs. A clean zip code list will identify bad addresses. Best of all, perhaps, packages will arrive on time, the first time. Customers will take notice.

Every business needs to maintain a strong, positive interface with its customer base. Secure, on time transactions, conducted without the frustrations of delay and confused mailings, will contribute to the very good reputation you are trying to build; and an up-to-date zip code list will help you establish that positive business relationship.

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